Effective Date: July 31, 2019
Last Updated: November 15, 2025
1. Introduction
Conway Shield ("us", "we", or "our") operates the https://conwayshield.com website (hereinafter referred to as the "Service").
This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.
We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from https://conwayshield.com.
2. Definitions
Service:
Service is the https://conwayshield.com website operated by Conway Shield.
Personal Data:
Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
Usage Data:
Usage Data is data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit or IP address).
Cookies:
Cookies are small files stored on your device (computer or mobile device).
Data Controller:
Data Controller means the natural or legal person who determines the purposes for which and the manner in which any personal information is processed. For the purpose of this Privacy Policy, we are the Data Controller of your Personal Data.
Data Processors (or Service Providers):
Data Processor means any natural or legal person who processes data on behalf of the Data Controller.
Data Subject (or User):
Data Subject is any living individual who is using our Service and is the subject of Personal Data.
3. Information Collection and Use
We collect several different types of information for various purposes to provide and improve our Service. Some of this information collection is further detailed for California residents in the Notice at Collection for California Residents (CCPA/CPRA) section of this Privacy Policy.
Types of Data Collected
Personal Data
While using our Service, we may ask you to provide us with personally identifiable information that can be used to contact or identify you. Personal Data may include, but is not limited to:
- Email address
- First and last name
- Phone number
- Billing or shipping address (including street, city, state, ZIP/postal code)
- Account login information (if applicable)
- Cookies and Usage Data
We may also use your Personal Data to contact you with newsletters, marketing materials, and promotional information. You may opt out at any time by following the unsubscribe link in any email.
Usage Data
We may collect information about how the Service is accessed and used. Usage Data may include:
- IP address
- Browser type and version
- Pages visited
- Time/date of visit
- Time spent on pages
- Device identifiers
- Diagnostic data
Tracking & Cookies Data
We use cookies, pixels, and similar tracking technologies to track activity and improve the Service. Cookies may include:
- Session Cookies
- Preference Cookies
- Security Cookies
- Advertising Cookies
You may instruct your browser to refuse cookies, but certain features may not work.
4. Notice at Collection for California Residents (CCPA/CPRA)
If you are a resident of California, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) require us to provide you with a notice at or before the point of collection describing the categories of personal information we collect and the purposes for which that information is used.
Categories of Personal Information We Collect
Depending on your interactions with us, we may collect:
- Identifiers (such as name, postal address, email address, IP address)
- Commercial information (such as purchase history or order details)
- Internet or network activity (such as browsing history, search activity, and interactions with our website)
- Geolocation data (approximate, from IP address)
- Professional or employment-related information (for B2B inquiries)
- Inferences drawn from the above categories to create a consumer profile (for marketing purposes)
We do not collect sensitive personal information as defined under California law.
Purposes for Collecting Personal Information
We use this information to:
- Provide and improve our products and services
- Process transactions and fulfill orders
- Communicate with customers and respond to inquiries
- Provide marketing, promotions, and advertisements
- Detect, prevent, and address fraud, security, or technical issues
- Comply with legal obligations
Retention
We retain your personal information only as long as necessary to fulfill the purposes described above, comply with legal requirements, or resolve disputes.
5. Use of Data
Conway Shield uses collected data to:
- Provide and maintain the Service
- Process and fulfill orders
- Notify you about changes to the Service
- Allow participation in interactive Service features
- Provide customer support
- Analyze usage to improve the Service
- Monitor for security issues or technical problems
- Provide news, offers, and marketing (unless you opt out)
6. Do Not Sell or Share My Personal Information
Conway Shield does not sell personal information for monetary consideration.
However, we may share certain information (such as cookie or device data) with third parties that provide analytics, advertising, or marketing services. Under California law, this type of data sharing may be considered a “sale” or “share” of personal information.
You may opt out of such “selling” or “sharing” of your personal information by clicking the “Do Not Sell or Share My Personal Information” link available on our website footer or by contacting us at service@conwayshield.com
If you use a browser that supports the Global Privacy Control (GPC) signal, we will honor it as a request to opt out of any sale or sharing of your personal information associated with that browser or device.
7. Your California Privacy Rights (CCPA/CPRA)
Important:
Your address has been updated to your current location in the “How to Exercise Your Rights” portion below.
How to Exercise Your Rights:
- Email: service@conwayshield.com
- Mail: Conway Shield, 14100 W. Cleveland Ave, New Berlin, WI 53151
8. Tracking & Cookies Data (Updated for CalOPPA)
We use cookies and similar tracking technologies to enhance your experience and analyze usage.
You may instruct your browser to refuse all cookies or indicate when a cookie is being sent. However, certain features may not function properly without them.
Our Policy on “Do Not Track” Signals
As required by the California Online Privacy Protection Act (CalOPPA), we disclose that our website currently does not respond to “Do Not Track” signals because there is no consistent industry standard for compliance. We will continue to review new technologies and standards as they develop.
9. Accessibility Statement
Conway Shield is committed to ensuring that our website and online services are accessible to all users, including individuals with disabilities. We strive to comply with applicable accessibility standards and continually improve our digital experience./
If you experience any difficulty accessing our website or content, please contact us at service@conwayshield.com or by phone at (262) 782-1886, and we will make every effort to assist you.
10. GDPR Rights
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Conway Shield aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
Your rights include:
- Access: Request access to the Personal Data we hold about you.
- Rectification: Request correction of inaccurate or incomplete data.
- Erasure: Request deletion of your Personal Data, where legally permitted.
- Restriction: Request restricted processing of your data.
- Portability: Receive a copy of your data in a commonly used, machine-readable format.
- Withdraw Consent: Withdraw consent where processing is based on consent.
You may be asked to verify your identity before we respond.
You have the right to complain to a Data Protection Authority in your EEA jurisdiction.
11. Service Providers, Analytics, Advertising, Payments, and Third-Party Links
We may employ third-party companies and individuals to:
- Facilitate the Service
- Provide the Service on our behalf
- Perform Service-related services
- Analyze usage
These third parties have access to Personal Data only to perform tasks on our behalf and are obligated not to disclose or use it for other purposes.
Analytics Providers
We may use third-party analytics tools, including:
- Google Analytics:
- Microsoft Clarity
These providers may collect information sent by your browser or device.
Advertising
We may use advertising partners including:
- Google Ads
- Facebook/Meta Ads
These may use cookies to display relevant ads.
Payments
We use third-party processors for payments, including:
- PayPal/Braintree
- EbizCharge
- Shop Pay
We do not store payment card details.
Links to Other Websites
Our Service may contain links to third-party sites. We strongly recommend reviewing the privacy policy of any site you visit. We have no control over third-party content or practices.
12. Children’s Privacy
Our Service does not address anyone under age 18.
We do not knowingly collect Personal Data from children. If you believe your child has provided data to us, please contact us and we will remove the information.
13. Changes to This Privacy Policy
We may update our Privacy Policy periodically. Any changes will be posted on this page with an updated “Last Updated” date.
Significant updates may be communicated via email or a prominent notice on our website.
14. Contact Us
If you have any questions about this Privacy Policy or your California privacy rights, please contact us:
- Email: service@conwayshield.com
- Mail: Conway Shield, 14100 W. Cleveland Ave, New Berlin, WI 53151